November is Family Violence Prevention Month

The Central Alberta Sexual Assault Support Centre (CASASC) is dedicated to supporting those affected by sexual violence each and every day of the year.

In Alberta, November is Family Violence Prevention Month (FVPM). The goal of FVPM is to raise public awareness around family violence and to educate communities on how to prevent it.

What is Family Violence:

Family violence is when someone uses abusive behaviour to control and/or harm a member of their family, or someone with whom they have an intimate relationship.

Family violence includes many different forms of physical, sexual and emotional abuse, as well as neglect carried out by family members or intimate partners. It may include a single act of violence, or a number of acts that form a pattern of abuse. Family violence can have serious and sometimes fatal consequences for victims and for those who see or hear the violence.

Family violence can happen to people of all ages, abilities, cultural and spiritual backgrounds, gender identities and sexual orientations. Victims can be in romantic relationships, divorced, children (birth, step, adopted or foster), grandparents, or individuals with guardians or caregivers.

Family Violence and COVID-19:

Rates of family violence increase during and following natural disasters, public health crises and economic downturns. It is important to know where you can turn if you are experiencing family violence during the COVID-19 pandemic.

Child sexual abuse

With the added stress and time together caused by COVID-19, families with unhealthy relationships are more likely to experience child sexual violence.

Social isolation

Isolation is a risk factor for family violence. Many people who experience family violence use their support of friends and family to manage their situation. Social distancing and self-quarantine or isolation during the COVID-10 pandemic can make it more challenging to access valuable relationships, but there are ways to stay connected.

How You Can Stay Involved All Month Long

Throughout November we’re featuring different ways you can get involved by promoting awareness. Want to get involved? We’ve got you covered. We’ve created custom FVPM graphics for you to share, tweet and tag CASASC throughout the month, along with many other resources and events:

-Purple ribbons – Small silk purple ribbons will be available at both CASASC locations throughout the month. Wear the purple ribbon in unity to show survivors of family violence that they are not alone.

-Purple #iRespect t-shirt – CASASC will have a special edition MADE TO Respect t-shirt available. Staff are encouraged to wear theirs throughout the month, and on Purple Day.


-Purple Day – Thursday, November 19th

Wear purple on this day to honour those affected by family violence. We believe in creating a world in which everyone feels safe in their homes. Show us your purple by sporting your purple #iRespect t-shirt, the purple ribbon or other purple items.

-Film Showing – Thursday, November 19th, Time TBA

Two short films on the topic of family violence will be shown at Carnival Cinemas. Time TBA. This event is a partnership between CASASC and the Central Alberta Film Festival (CAFF). We are so excited about this partnership and being able to feature two Alberta-made short films.

-Silent Witnesses (Purple Silhouettes) – TBA

CASASC will be hosting an outdoor exhibit with silent witnesses (purple human figure cut outs) to bring awareness to the issue of family violence in our community. The exhibit will be able to be viewed from your vehicle. More details to come.

-Ask An Educator Day – Friday, November 13th

On this day our amazing education team will be hosting a social media takeover of CASASC’s accounts. They will be answering questions throughout the day and will feature resources and information about programs and several topics. Later in the day, Coffee Chat with CASASC (our live chat show) makes it return with Bailey and Kailee both going live to answer questions. Make sure to tune in throughout the day.

-Made With Love Raffle – Ongoing month of November

The Made With Love store is hosting a raffle for CASASC throughout the month of November. Stop in the shop (5560 45 St Unit E15, Red Deer, AB)to purchase a ticket for the raffle basket, full of handcrafted items from the store. We are thrilled with this partnership with a local business.