The goal of #iRespect is to encourage everyone (global citizens) to conduct their lives and treat one another with respect. In this, sexual violence, and violence in general will be eliminated. This campaign is focused on awareness and creating positive changes, dispelling the negative connotations of “rape culture”.

The lack of respect can be seen as one of the root cause of too many problems. Bullying, harassment, violence, depression, sickness, wars and many others. We don’t have a magic wand to make this world instantly respectful, but we can all make a difference in our life, our workplace and our community. More respect means better relationships, less employee turnover, less absenteeism, better health, less violence in our community, better grades at school and many other benefits.

By promoting respect for others, you promote respect for yourself which is the most important. Together, we can create a culture of respect.