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CASASC launches Only Yes Means Yes campaign

 

CASASC is excited to soft launch the Only Yes Means Yes Campaign on July 19. Over the past few months the education, community relations and communications teams have collaborated to create an on-going poster and awareness campaign around positive consent conversations.

The Only Yes Means Yes campaign challenges our consent conversations by reinforcing that our bodies are always conveying a lack of consent (always saying ‘no’) and that consent can only happen when a person actively and consciously says “yes” and gives/shows their consent.

Through three simple, relatable posters, CASASC is showing central Albertans what consent can sound and look like. Prompting adults to ask the question “Did I get a yes?” and showing what that “yes” can be. These posters are geared for adult audiences who visit public spaces like bars, restaurants, clinics, services agencies and many more. We will be asking workplaces to place posters in their staff rooms, and places where clients/customers gather like bathrooms, tables, bulleting boards and gathering spaces in our communities.

We have also developed a FAQ for the campaign that can be used to promote the campaign in the communities we serve.

Additionally, over the summer months, the education team will be visiting many of our central Alberta communities to have in-person conversations with organization and business to bring awareness of all our services and to share the campaign and posters.

Please reach out the education team (education@casasc.ca) if you have any questions about the concept behind Only Yes Means Yes or the target audience and use of the campaign.

Stay tuned for the official launch of Only Yes Means Yes in the fall.